Author: admin

[Source: https://www.launchmetrics.com/resources/blog/rfid-technology-5-ways-fashion-brands-are-using-it] Combat Counterfeit Products It’s no news that the fashion industry suffers from massive revenue losses due to counterfeiting. In Europe alone the industry loses approximately €26.3 billionannually and about 363,000 direct jobs. European fashion companies lose approximately €26.3 billion annually due to counterfeiting Salvatore Ferragamo’s mission to crack down on fakes has propelled the company to find ways of Read More

[Source: https://instapage.com/blog/customized-vs-personalized] Customization and personalization describe two very different, but not entirely unrelated, practices. Customization can come in many forms, from fast food restaurants that encourage customers to design their foodstuff their way, to online stores that allow visitors to design their own clothing. Personalization, on the other hand, is a far more complex practice that takes into account customer (or Read More

https://www.forbes.com/sites/insights-treasuredata/2019/05/01/the-path-to-personalization/#6931dbee7a76 https://www.evergage.com/resources/ebooks/trends-in-personalization-survey-report/

Louis Vuitton’s hot stamping service Nowadays, people are not looking for a bag, they’ re looking for something special, something which really reflects who they are. And this is particularly true when speaking of customers buying luxury bags.” It’s clear that individuality and self-expression are important for younger demographics, and Chinese millennials and Gen-Zers glorify luxury brands that respect their Read More