PERSONALIZATION STRATEGY: Customization vs Personalization

[Source: https://instapage.com/blog/customized-vs-personalized] Customization and personalization describe two very different, but not entirely unrelated, practices. Customization can come in many forms, from fast food restaurants that encourage customers to design their foodstuff their way, to online stores that allow visitors to design their own clothing. Personalization, on the other hand, is a far more complex practice that takes into account customer (or Read More